Manifeste pour des ruralités vivantes

2021

Ce manifeste pour des ruralités vivantes avance différentes propositions d’évolution. Organisations professionnelles, associations, administrations, élus nationaux et locaux et citoyens doivent s’en saisir.

Ce manifeste est proposé par la FNSEA – Fédération Nationale des Syndicats d’Exploitants Agricoles avec 36 cosignataires.

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Finance et éthique, quelle articulation ?

2012



Dans son article, l’auteur tente de reposer les règles de la finance pour en retrouver le sens notamment dans un objectif de développement des territoires.« Finance » et « éthique », rarement deux termes ont été aussi dissonants. Si la finance est utile, il convient donc d’en fixer les règles et le cadre pour qu’elle soit au service du bien commun.




Le seul plan Paulson mobilisé aux Etats-Unis pour sauver le système financier à l’automne 2008 a mobilisé 700 milliards de dollars, soit bien plus que la totalité de la dette publique grecque fin 2011. La crise financière des subprimes a provoqué à elle-seule la perte de leur logement pour 2,5 millions de ménages américains. Faut-il ajouter à cela les pratiques extravagantes, en matière de rémunérations ou d’ingénierie financière, les spéculations visant à déstabiliser des devises, des défaillances flagrantes dans le contrôle par les banques mêmes de leurs traders et générant des pertes astronomiques (Société Générale, Affaire Kerviel ou plus récemment les méfaits de la « Baleine de Londres » chez J.P.Morgan) ? Bref, la finance semble à mille lieux de comportements compatibles avec une certaine morale des affaires.

L’éthique renvoie en effet à la morale. Les deux termes sont d’ailleurs synonymes, même si l’un est de racine grecque (Ethos) quand l’autre est de racine latine (mores). Mais il ne faudrait pas pour autant jeter le bébé avec l’eau du bain. La finance est utile et le développement formidable des économies développées au cours du dernier siècle est étroitement corrélé avec le développement de la sphère financière. Ce n’est pas un simple lien statistique, mais bien d’une relation de causalité dont il s’agit. La sphère financière a pour vocation de faire transiter l’épargne des ménages vers les entreprises pour que ces dernières investissent au service du développement collectif. C’est par le jeu de la « transformation » des échéances que la finance permet de concilier la liquidité des ménages à court terme et l’investissement productif à moyen et long terme. Naturellement, cette transformation, condition nécessaire au financement de l’économie, est potentiellement instable, et doit être réalisée en confiance. Que la méfiance s’installe et les créanciers rapatrient leur épargne, générant une crise de liquidité. La mondialisation des échanges financiers transforme cette crise de liquidité en crise systémique majeure ; c’est la crise de 2008 dont nous ne finissons pas de payer la note.

Si la finance est utile, il convient donc d’en fixer les règles et le cadre pour qu’elle soit au service du bien commun. C’est de cette articulation dont il est question ici. Vouloir une finance sans risque est une illusion. Par nature, la sphère financière est porteuse d’un risque d’illiquidité. Eliminer tout risque financier reviendrait à proscrire banques et marchés. Or l’angélisme ne crée pas de valeur ni de richesse. A l’inverse, ne pas réguler la finance reviendrait à accepter une forme de barbarie libérale. Il s’agit donc collectivement de situer le curseur entre deux extrêmes : une finance dérégulée avec son dynamisme et la certitude de connaître des crises graves à répétition ; une finance anémiée, sans risque, mais sans croissance ni développement. Où situer le curseur ? C’est à cette question que nous tentons de répondre maintenant.

Une finance éthique : critère de discernement

La question du discernement d’une finance éthique est difficile. Les critères de discernement sont en effet multiples. Sans entrer dans un débat qui exigerait de longs développements, on peut schématiquement considérer que deux réponses sont possibles.

Premièrement, on peut assigner à la régulation financière un objectif de stabilité. Considérant que l’instabilité financière que nous connaissons depuis 2008 est une cause majeure de la crise sans précédent que nous connaissons actuellement, avec ses dimensions économiques, sociales, et politiques, l’objectif de stabilité semble alors un minimum à atteindre. De facto, certains – et l’auteur de ces lignes en est -, considèrent que la stabilité financière est un bien public. Une institution privée seule ne peut produire ou garantir la stabilité financière ; en revanche, une banque privée (pensons à Lehman Brothers) peut détruire cette stabilité. Cela justifie une régulation appropriée des banques, des marchés, de la finance internationale et la mise en place des instances idoines pour mettre en œuvre les processus décidés collectivement si possible dans un cadre démocratique.

Mais on peut aller plus loin. Au-delà de cet objectif de stabilité financière qui est un minimum, on peut souhaiter une régulation financière qui soit « juste ». Cela pose naturellement la question de la définition de la justice. Dans cette perspective, et sans balayer l’ensemble des théories économiques de la justice, on peut plaider pour que soit considérée avec attention la théorie des « capacités » développée par le Prix Nobel Indien Amartya SEN. Ce grand économiste propose que la « justice » soit évaluée sur une base informationnelle particulière, à savoir les « capacités » ou libertés réelles dont disposent les individus ou agents économiques. Par liberté réelle, Sen entend la liberté négative (au sens de « ne pas être empêché de ») et la liberté positive (au sens de « être en capacité de »). Transposée à la question large de la régulation financière, ce critère devrait guider le régulateur vers l’objectif d’une finance qui serait au service du développement, maximisant la « capacité » de financement de l’investissement.

Un système bancaire au service du développement des territoires

Doté d’un critère de discernement, nous sommes en mesure d’esquisser ce que serait une finance juste au service du développement des territoires. Nous souhaitons ici insister sur le modèle bancaire à privilégier.

Les territoires sont vivifiés par les petites entreprises, par les entrepreneurs individuels, par les artisans, les exploitants agricoles qui s’y installent et y développent une activité créatrice d’emplois et, par les externalités positives qu’ils exercent sur les politiques menées par les collectivités territoriales qui accompagnent ce développement, lequel profite à l’ensemble de la collectivité. Il est donc primordial que ces agents économiques « producteurs » puissent trouver à financer leur développement. Ainsi que le disait fort justement Amartya SEN, « si vous ne pouvez obtenir du crédit, vous ne serez jamais le grand entrepreneur que vous auriez pu être ».

Or, l’évolution du système bancaire et de son « business model » a éloigné sérieusement les banques d’un objectif premier de financement des PME. Plusieurs raisons à cela : premièrement, les évolutions réglementaires ont favorisé cette mutation du modèle bancaire. En particulier, les banques ont pu développer d’autres métiers, par exemple les métiers de l’assurance, réalisant ainsi des économies de gamme permettant de rentabiliser leur réseau. Deuxièmement, elles ont développé des activités de marché lucratives au sein de leurs banques de financement et d’investissement (BFI). Troisièmement, les mouvements de fusions et acquisitions au sein de l’industrie bancaire, légitimés par la recherche d’économies d’échelle, ont complexifié les structures organisationnelles, et corrélativement ont abouti à standardiser les processus décisionnels en matière de crédit. Le résultat de ce dernier mouvement est que le modèle bancaire, initialement relationnel, est devenu plus transactionnel, accordant moins de poids à l’ancienneté de la relation entre la banque et son client, et en revanche un poids croissant à la situation financière du débiteur à la date de la demande, situation appréciée essentiellement sur base de critères quantitatifs (qu’on pense ici aux modèles de « credit scoring »). Le résultat de cette mutation du modèle bancaire est que les banques sont aujourd’hui moins adaptées au financement des PME et des agents économiques les plus fragiles et qu’en revanche elles ont des incitations fortes à développer des activités de BFI très lucratives.

Comment esquisser le profil d’un système bancaire qui se fixerait comme objectif premier de maximiser la « capacité » de financement des acteurs économiques au sein des territoires ? Nous plaidons ici pour une régulation qui favoriserait des banques de taille modeste, des banques mutualistes et des banques développant un modèle relationnel accordant un poids essentiel à la pérennité de la relation avec le client.

  • des banques de taille modeste présentent deux avantages. Elles sont susceptibles de faire faillite, ce qui suffira à ce que leurs actionnaires et dirigeants soient mesurés dans leur prise de risque. Une taille modeste limite en effet « l’aléa moral » connu sous le nom de « too big to fail effect ». Elles ont aussi dans leur clientèle une part plus importante de PME, ce qui est en phase avec notre objectif de maximisation des « capacités » de financement des firmes les plus fragiles.

  • des banques mutualistes :non soumises à la pression des marchés financiers, elles ont la possibilité de mettre en œuvre une stratégie de long terme, alors que des marchés court-termistes exigent souvent des banques cotées une rentabilité sur fonds propres que ne saurait assurer l’activité de prêt aux PME. Propriétés des sociétaires, les banques mutualistes visent un objectif sociétal plus large que la seule maximisation de la valeur actionnariale qui caractérise les banques à statut de SA.

  • des banques relationnelles présentent deux avantages. D’une part, en accordant un poids essentiel à la relation construite avec le client, avec ses effets positifs en termes de connaissance du débiteur, de sa stratégie, de son projet, de ses qualités –toutes choses que des systèmes automatisés de « credit scoring » ne peuvent considérer à leur juste valeur-, les banques relationnelles sont connues pour être les mieux profilées pour accompagner les acteurs les plus fragiles des territoires, artisans, PME, entrepreneurs individuels, collectivités, dans leur développement. D’autre part, en visant le développement d’une relation gagnant-gagnant avec leurs clients, ces banques les aident à surmonter les situations de stress financier, fréquentes en période de basse conjoncture.

En conclusion, oui la finance peut être éthique. La régulation de la sphère financière peut limiter une expansion déraisonnable et la contraindre à viser un objectif de justice sociale plus exigeant que le seul objectif de stabilité financière. En particulier, nous avons esquissé le contour d’un modèle bancaire qui viserait la maximisation des « capacités » de financements des acteurs des territoires. Au-delà de cette problématique complexe de la régulation du système financier, reste posée la question des comportements individuels. Le fardeau de la dette publique que nous laissons aux générations futures peut être vu comme l’accumulation des créances nettes que chacun croit devoir détenir sur la société et le pays. Renverser la perspective et passer d’une société de créanciers à une société de débiteurs où chacun se demanderait ce qu’il peut apporter au collectif est le challenge à relever : le programme éducatif d’une génération.

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Finances et territoires

2012



Dans cet éditorial, l’auteur revient sur le lien entre finance et territoire, sujet de préoccupation majeure ces dernières années.Depuis la crise des subprimes en 2007 et la faillite de Lehman Brothers en 2008, les crises s’enchaînent par rebonds successifs, toujours plus importantes, toujours plus violentes, des marchés aux banques, des banques aux Etats, des Etats aux sociétés.

Or, la finance est nécessaire à l’économie pour, notamment, fournir de la trésorerie couvrir les risques, financer le capital de départ. Alors peut il y avoir d’autres chemins possibles ? Sommes nous définitivement montés dans un train lancé à grande vitesse, désormais sans réel conducteur, et qui nous dirige vers un précipice ?




Le lien entre finance et territoire est devenu un sujet de préoccupation majeure ces dernières années. Depuis la crise des subprimes en 2007 et la faillite de Lehman Brothers en 2008, les crises s’enchaînent par rebonds successifs, toujours plus importantes, toujours plus violentes, des marchés aux banques, des banques aux États, des États aux sociétés. Il faut bien l’avouer, la plupart d’entre nous découvrent une machine devenue infernale : une finance satellisée par rapport au monde réel ; on parle désormais d’un rapport de 1 à 10 entre l’économie financière et l’économie réelle.

L’effroi est d’autant plus fort que les solutions apportées semblent chaque fois insuffisantes ou timorées : nous assistons à un enchainement des plans de sauvetage en Europe sans forcément voir le bout du tunnel et au-delà des discours, on peut effectivement s’interroger sur notre capacité à réguler la finance à l’échelle mondiale.

Dans ce contexte, les territoires, en particulier les territoires ruraux, risquent bien d’être emportés par ses ouragans financiers. D’abord, peut-être, parce que la ressource « terre » devenant une denrée rare sur notre planète, ils pourraient devenir des actifs attractifs pour les spéculations financières. 221 millions d’hectares de terres auraient déjà été acquis par des fonds d’investissement depuis 2011 soit 15 % de la surface cultivée dans le monde. Ensuite parce que les marchés agricoles financiarisés fragilise globalement l’économie agricole. Ayons pour exemple ce chiffre en tête, 200 fois la production annuelle de blé s’échangerait aujourd’hui sur les marchés financiers. Enfin, parce que, pour rester compétitive, les activités économiques chercheront à s’agglomérer pour trouver des économies d’échelle ou chercher des synergies, bref à aller dans les métropoles urbaines.

Or, la finance est nécessaire à l’économie pour, entre autres, fournir de la trésorerie, couvrir les risques, financer le capital de départ. Alors peut-il y avoir d’autres chemins possibles ? Sommes-nous définitivement montés dans un train lancé à grande vitesse, désormais sans réel conducteur, et qui nous dirige vers un précipice ?

Avec ce premier éditorial en tant que nouvelle Présidente de Sol e Civilisation, je souhaite également remercier de nouveau Michel Ledru qui, tout au long des 8 dernières années, a eu le sage souci de garder notre association ouverte aux hommes et aux idées.

Notre projet conserve dès lors toute son acuité : être un lieu indépendant de rencontres, de réflexions et d’intervention pour promouvoir et faciliter, depuis les milieux ruraux, un développement fondé sur le rôle de l’homme acteur des territoires et gestionnaire du vivant.

Dans ces temps de crises, ces moments où tout change, il convient de voir le monde différemment pour créer du nouveau.

Je reste convaincue que Sol et Civilisation, à son échelle, y contribuera.

Je vous souhaite une bonne lecture.

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Pour une approche stratégique du bien commun

1998



Dans cet article, l’auteur propose d’appréhender la prise en charge des biens communs, tels que la gestion du vivant, avec de nouvelles approches qui visent à organiser la négociation autour des attentes multiples des acteurs concernés.




Un certain nombre de signaux montrent que notre façon d’agir ensemble nous rend incapables de traiter certaines réalités. Nous ne savons pas gérer la qualité des eaux souterraines en Alsace, ni la qualité de l’eau d’un bassin versant. Nous ne savons agir que par la contrainte, par l’interdiction. Mais chacun a de telles marges de liberté et de non implication vis-à-vis d’une norme, quelle qu’elle soft, que ce système de contraintes peut être parfaitement inefficace pour gérer des réalités comme la qualité de l’eau, la qualité de la vie. Les acteurs ne s’impliquent que s’ils en ont envie dans une action qu’ils jugent légitime et efficace. Ainsi, dans le secteur des entreprises, la gestion de la qualité a évolué. Il y a 30 ans, la demande de produits était telle qu’une entreprise pouvait être un « offreur systématique » et imposer aux clients sa conception de la qualité. Les gens étaient contents d’avoir une 2 CV, même s’il fallait attendre 3 ans. Par la suite, un autre équilibre entre l’offre et la demande s’est établi. Les consommateurs ont alors voulu une amélioration du produit. Puis de nouveaux acteurs se sont imposés dans la conception de la qualité du produit : les salariés, les écologistes étudiant l’impact de l’entreprise sur l’environnement, l’actionnaire se demandant si le profit serait durable, etc.

L’entreprise, d’acteur strictement productif, est aujourd’hui tenue de devenir beaucoup plus stratégique. Elle doit mobiliser ses hommes. Elle ne peut plus avoir 5% de gens « intelligents » et 95% « d’exécutants ». Elle a besoin de l’intelligence de tous. Et cette intelligence ne se libère que par la libre adhésion. La mobiliser suppose énormément de savoir, de précautions. La qualité s’impose aujourd’hui comme un bien commun qui requiert une approche stratégique.

Les territoires sont l’objet d’offres et de demandes de qualité. Pour Henry Ollagnon, on ne peut vraiment négocier que lorsqu’on est à la fois offreur et demandeur de qualité. Si le monde rural n’est que le lieu d’un marchandage entre zones et fonctions, il sera dépouillé parce qu’il ne représente que 10% de la population. Si par contre, chacun se sent à la fois offreur et demandeur d’une qualité, par exemple de la santé humaine et de l’épanouissement de l’homme, alors des négociations peuvent s’engager. C’est ce qui se passe en Haut Béarn ou à Olmanie (Biélorussie).

Pour engager ce processus, on peut mobiliser les ressorts patrimoniaux que chacun a en lui. Si à l’intérieur de l’entreprise, il n’y a pas un minimum d’intérêt commun, si le salarié ne se sent pas acteur du succès financier de l’entreprise, on ne pourra ni en parler avec lui, ni mobiliser son adhésion.

Engager de telles négociations nécessite une approche stratégique. Nous avons cru que nous pourrions prendre tous les problèmes en charge dans le cadre privé ou dans le cadre public. Mais certains éléments ne peuvent être gérés dans leur globalité ni dans l’un, ni dans l’autre cadre. L’administration doit administrer sous régulation politique, les chefs d’entreprises doivent travailler dans le cadre de la propriété privée. Par contre, d’autres enjeux, qui relèvent du bien commun comme la gestion du vivant nécessitent d’engager des négociations stratégiques dans un cadre contractuel nouveau.

Henry Ollagnon conclut : « nous constatons l’émergence de nouvelles attentes stratégiques à satisfaire. Il faut donc construire un juste équilibre entre les modes de négociation classique et ceux de la négociation coopérative. Cela suppose la mise en place de nouvelles approches, la création de nouveaux métiers pour traiter les problèmes du vivant. Des outils existent pour cela ».

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custom_bg='#444444' custom_font='#ffffff' btn_color_bg='theme-color' btn_custom_grad_direction='vertical_rev' btn_custom_grad_1='#000000' btn_custom_grad_2='#ffffff' btn_custom_grad_3='' btn_custom_grad_opacity='0.7' btn_custom_bg='#444444' btn_color_bg_hover='white' btn_custom_bg_hover='#444444' btn_color_font='theme-color' btn_custom_font='#ffffff' btn_color_font_hover='custom' btn_custom_font_hover='#000000' border='none' border_width='' border_width_sync='true' border_color='' border_radius='30' border_radius_sync='true' box_shadow='outside' box_shadow_style='0px,5px,5px,0px' box_shadow_color='rgba(0,0,0,0.12)' hover_opacity='' sonar_effect_effect='' sonar_effect_color='' sonar_effect_duration='1' sonar_effect_scale='' sonar_effect_opac='0.5' id='' custom_class='' template_class='' av_uid='av-kz4gyg6i' sc_version='1.0' admin_preview_bg=''] [/av_section]


Typologie des problèmes dans les sociétés : problèmes techniques et problèmes adaptatifs

2000






Ronald HEIFETZ, professeur à l’Ecole d’administration J.F.Kennedy (Université de Harvard), distingue deux types fondamentaux de problèmes rencontrés par les sociétés : les problèmes techniques et les problèmes d’adaptation.

1. Les problèmes techniques, tels que les catastrophes naturelles, ont déjà été résolus dans le passé. Pour résoudre ce type de problèmes, une société a besoin d’une approche autoritaire et directive, où chacun connaît la procédure à suivre, même dans le cas de situations particulièrement compliquées.

2. Les problèmes « adaptatifs » ou « d’adaptation » sont ceux que la société n’a jamais encore résolu. Quand il s’agit de résoudre ce type de problèmes, une approche directive ne fonctionne pas. Leur résolution exige au contraire la collaboration de tous les acteurs sociaux, qui doivent inventer ensemble la solution. Elle fait souvent intervenir des champs d’action généralement cloisonnés. On peut citer comme exemples les questions d’environnement, de santé, etc.

Selon Ronald HEIFETZ, le management nécessaire pour résoudre les problèmes de type technique est fondamentalement différent de celui qui convient aux problèmes adaptatifs. Or, même lorsque nous attendons de nos dirigeants qu’ils résolvent un problème adaptatif, ils prennent des mesures d’ordre technique : décisions unilatérales, directives, règlements…

Des leaders adaptatifs devraient au contraire savoir faciliter le dialogue social et ainsi permettre à la société d’apporter sa réponse.

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Pour une nouvelle approche du développement, centrée sur l’homme

2000



Dans son discours, l’intervenant tire les enseignements de son intervention auprès de la République du Kirghizitan, menée la fin des années 90 pour élaborer un programme de développement. Quelques points clefs à retenir: la nécessité de 1) considérer les pays non pas comme des marchés émergents mais comme des sociétés émergentes; 2) faire naitre la subsidiarité avant de définir le projet; 3) appréhender le développement comme un problème complexe d’adaptation et non pas comme un problème technique.




Nous nous préparons à connaître au cours des prochaines décennies un véritable bouleversement de la démographie mondiale : en 2010, 1 milliard d’hommes sur Terre auront moins de 30 ans ; parmi eux, 90% vivront dans des pays où, aujourd’hui déjà, on ne trouve pas de travail. A travers les médias, ils sauront en revanche comment vivent leurs cousins des pays développés. Dans ce contexte, à moins de réagir rapidement, il me paraît totalement illusoire de penser que nous pourrons conserver longtemps notre mode de vie actuel, sans crises sociales ou politiques majeures.

Nous devons dépasser notre conception des pays en développement comme des marchés émergents : ce sont des sociétés émergentes. Définissons donc une nouvelle forme d’assistance, active, qui contribue à mettre en place des institutions – et des leaders – capables de travailler ensemble pour répondre aux problèmes qu’affrontent leurs pays. Des problèmes, comme le chômage, dont la résolution appelle la participation d’acteurs nombreux, privés, publics et associatifs.

La tâche n’est pas aisée ; pourtant, continuer de fournir une aide purement technique sans la renforcer ne mène probablement qu’à l’échec. Quels progrès seraient réalisés, si 2% des fonds d’assistance à ces pays servaient à former leurs leaders à la conduite du changement…

En juin 1999, j’ai signé un contrat avec la Banque Asiatique de Développement (BAD). Il s’agissait, avec une équipe de consultants internationaux, de rédiger un cahier des charges portant sur l’emploi par le Kirghizistan d’un prêt de 24 millions de dollars.

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L’évolution du domaine qualité dans les entreprises

1996



Dans cet article, l’auteur présente les trois étapes principales de l’évolution de la gestion de la qualité dans les entreprises depuis la seconde guerre mondiale. Il insiste sur les nouvelles approches et notions pour développer la qualité dans les entreprises aujourd’hui et voit une grande relation entre ce défi pour le milieu humain qu’est l’entreprise et les enjeux auxquels un territoire est confronté.




L’histoire du mouvement qualité dans le monde est décomposée en trois grandes étapes, liées à des problèmes de survie.

La qualité s’est développée dans le monde industriel pendant la deuxième guerre mondiale. La question qui s’est posée alors était très simple : comment avoir, aux Etats-Unis, une industrie de l’armement qui puisse fabriquer des porte-avions qui ne coulent pas, des chars qui fonctionnent et permettre ainsi à l’humanité libre d’être sauvegardée ?

C’est à cette époque que se sont développés tous les grands principes de la qualité à travers des systèmes permettant d’assurer la conformité des produits. La plupart de ces règles ont toujours cours.

A partir des années 70 …

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custom_bg='#444444' custom_font='#ffffff' btn_color_bg='theme-color' btn_custom_grad_direction='vertical_rev' btn_custom_grad_1='#000000' btn_custom_grad_2='#ffffff' btn_custom_grad_3='' btn_custom_grad_opacity='0.7' btn_custom_bg='#444444' btn_color_bg_hover='white' btn_custom_bg_hover='#444444' btn_color_font='theme-color' btn_custom_font='#ffffff' btn_color_font_hover='custom' btn_custom_font_hover='#000000' border='none' border_width='' border_width_sync='true' border_color='' border_radius='30' border_radius_sync='true' box_shadow='outside' box_shadow_style='0px,5px,5px,0px' box_shadow_color='rgba(0,0,0,0.12)' hover_opacity='' sonar_effect_effect='' sonar_effect_color='' sonar_effect_duration='1' sonar_effect_scale='' sonar_effect_opac='0.5' id='' custom_class='' template_class='' av_uid='av-kz4gyg6i' sc_version='1.0' admin_preview_bg=''] [/av_section]


L’innovation agricole et les politiques régionales en Ile-de-France

2007



Dans son discours, l’auteur rappelle la dimension agricole et rurale de la région Ile-de-France, tant sur le plan géographique qu’économique. Dès lors pour le président de la région Ile-de-France, l’enjeu est d’accompagner l’agriculture et l’espace rural pour conduire l’innovation nécessaire face aux défis de compétitivité, pour créer de nouvelles valeurs ajoutées, pour protéger les espaces naturels mais aussi maintenir des territoires vivants.




Je crois qu’on n’associe pas tellement l’Ile-de-France à l’agriculture. En général il y a d’autres images qui viennent à l’esprit, d’autres couleurs que le vert. Pourtant, c’est vrai que l’Ile-de-France est une région très urbanisée, la plus urbanisée, c’est vrai que c’est une région industrielle, une des plus industrielle, une région de services aussi, des services financiers par exemple. C’est une terre de recherche aussi, elle compte 45% des chercheurs du pays et concentre l’essentiel des grands centres de recherche. C’est une terre de patrimoine immobilier très important. Il y a 25 millions de mètres carrés de bureaux en Ile-de-France, c’est la première surface immobilière de bureaux ! Cette année, la région accueillera plus d’entreprises étrangères que Londres.
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La gestion des ressources humaines en milieu rural : l’exemple du Pays Couserans

2006



Dans cet article, l’auteur détaille une action menée par les élus locaux pour améliorer le développement socio-économique du territoire. La gestion prévisionnelle des emplois et des compétences s’y inscrit au travers de la recherche d’un développement local. L’expérience du Pays Couserans illustre l’enjeu que représente, à un moment donné et pour un territoire, la gestion des ressources humaines, ici dans le cadre d’une meilleure structuration des acteurs du territoire.




Petit bassin d’emploi pyrénéen, le Couserans occupe la partie occidentale du département de l’Ariège. Il est traversé par 18 vallées, dont celle du Salat. D’une superficie de 1700 km², il compte 29000 habitants (stabilité par apports migratoires), soit en moyenne 17 hab/km². Saint Girons, ville centre et carrefour du pays, compte environ 6300 habitants (recensement 1999 ; -14 % depuis 1982 au profit de son agglomération d’environ 12000 hab).

Le territoire se divise entre une zone de piémont à vocation agricole et résidentielle plutôt attractive au nord (300 – 600 mètres d’altitude) et une partie plus montagneuse au sud (jusqu’à 2800 mètres d’altitude), frontalière de l’Espagne, cul de sac mué par le tourisme saisonnier.

L’organisation administrative du territoire s’articule autour de 8 communautés de communes, (95 communes) réunies en Syndicat Mixte de pays.

En 1996 est créée une « Association de Développement du Couserans » (ADC), structure de coordination des procédures de « contrat de terroir » initiée par la Région. L’association est chargée, dès la fin 1998, de l’orientation vers la construction d’un pays Voynet, avant que soit envisagé ultérieurement, par l’échelon départemental, la création d’un parc naturel régional. Dans une démarche qui se veut aussi de « démocratie participative » et dans l’optique de la formation du « conseil de développement » du futur pays, les socioprofessionnels couserannais, les « forces vives locales », sont consultés, notamment pour le travail de réunion et de réflexion qui mènera à la rédaction de la « charte de pays ».

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L’innovation territoriale de la SICASELI

2009



Dans cet interview, l’auteur éclaire sa conception de l’innovation sur le territoire de la coopérative SICASELI, le Ségala-Limargue, et détaille sa façon de la conduire et de l’accompagner, tant sur le plan technique qu’organisationnel.




L’innovation est l’issue économique d’une idée nouvelle. Elle se distingue d’une invention par le fait que l’idée a trouvé son public dans la mesure où celui-ci s’en est emparé. L’innovation implique une certaine créativité et le risque qui lui est inhérent. Innover, c’est trouver une vraie capacité à être créatif et à travailler ensemble. Les innovations doivent être au cœur des entreprises telles que les coopératives. L’innovation, à l’heure où les entreprises et les profits s’individualisent, c’est justement de pouvoir compter sur la solidarité et la mutualisation.
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